Results from Meta Case Study
Zooba
Authenticity and cultural relevance are both incredibly important to drive performance and impossible to fake – Brazilian game developer Wildlife Studios wanted to expand into Asia-Pacific and creators were the best way to cut through these cultural nuances. So, we chose mid-tier Thai creators from diverse communities with a broad appeal, and built a collaborative creative process to foster their authenticity. This kind of lo-fi but genuine creative has an appeal that slick advertising can sometimes not match.