Your Mom Hates Dead Space

How do you convince an entire generation of jaded action adventure players to try a sci-fi horror game? Show it to their moms. Dead Space 2 is gory, scary and violent, and we were pretty sure our focus group of moms was not going to approve. Pretty sure we're going to hell for this one.

Campaign Case Study

Launch Spot

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Adult Swim
Adult Swim ran this bumper during their programming. We had nothing to do with it. They just thought our campaign was funny. Best award ever.

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