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Mass Effect 3
Mass Effect is one of the best gaming franchises ever made. For this last chapter, we needed to get more people interested in the series by focusing on a subject that could transcend the game and connect with people in a personal way. Every culture has a fascination with human extinction, so we used that as a launching point for the campaign. We wanted people to consider what they might do when all hope was lost. Would they give in to the inevitable? Or would they fight back?