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RuPaul's Drag Race Superstar
For the Launch of RuPaul's Drag Race Superstar, we partnered with East Side Games to build a creator campaign that celebrated the vibrant and creative RuPaul fanbase. From the casting of diverse creators to bringing in members of the drag community for key decision making roles during ideation and production, we made sure to bring many different voices into this effort. Using audience and creator diversity as our core foundation wasn't just the right thing to do, it also drove authenticity and strong lower funnel performance.