Campaign Case Study
Let's All Be Mayor - Invite
Let's All Be Mayor - First Job
Let's All Be Mayor - Huge Duty
Let's All Be Mayor - Never Look Back
Sim City
When the original SimCity came out in 1989, MC Hammer was king of the airwaves, Rain Man was best picture, and twelve people had heard of this thing called "internet". Twenty four years later, we were tasked with relaunching this storied franchise, now re-imagined for the digital age. So, with the help of Adam DeVine, we went online and asked the world to help us build a city together in a first ever global live city building event.