Facebook / Instagram Content Ecosystem
Inspirational Content
Motion Posters
Micro Trailer example
Cast Intro example
Rogue One
We partnered with Disney to build a content ecosystem for the release of Rogue One. Part of the challenge was to inspire millennial women to see the film – an audience that is not always the core demographic for the Star Wars franchise. In collaboration with Disney, we created short, snackable content focused on Jyn Erso, the strong female hero as well as highlighting the diverse and talented cast. We also interviewed young millennials and built creative around the themes of hope and rebellion from the film.