Rogue One - Social Campaign

We partnered with Disney to build a content ecosystem for the release of Rogue One. Part of the challenge was to inspire millennial women to see the film – an audience that is not always the core demographic for the Star Wars franchise. In collaboration with Disney, we created short, snackable content focused on Jyn Erso, the strong female hero as well as highlighting the diverse and talented cast. We also interviewed young millennials and built creative around the themes of hope and rebellion from the film.

Facebook / Instagram Content Ecosystem

Inspirational Content

Motion Posters

Micro Trailer example

Cast Intro example

And for the Gen Z absolute non-fans who've never seen a single one of the films, we made some primers on what's the deal with all this Star Wars stuff.

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