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For the launch of the new show Narcos, Netflix wanted a disruptive and easily translatable campaign that could be delivered to their key streaming markets internationally. With a brief to be provocative, we built a campaign with a simple premise: Medellin cartel drugs got smuggled to wherever there was a market for them - worldwide. Our digital work was so successful that Netflix used it in their outdoor advertising as well.
 
      
     
      
     
      
     
      
     
      
      
      
     