Case Study
Game launch spot
Tier 1 interview series
1. The Wolfpack
2. The Missions
3. The Hammer
4. Consulting
5. Expertise
6. Mindset
7. Instinct
8. Leadership
Outdoor
Medal of Honor
The Medal Of Honor franchise has always prided itself with being authentic and telling the soldier's story. With this new reboot of a storied brand, it was time for us to help EA introduce the next protagonists in their game's evolution: the Tier 1 Operator. We created the campaign to allow real US special operations soldiers tell our audience what really goes on in the minds of the world's most elite combat units and what it takes to get the job done on the battlefields behind the headlines.