Campaign Case Study
Launch Spot
TV Spot 1
TV Spot 2
Full Documentary Film
Other Campaign Elements
Kikkoman - Brand Story
KIKKOMAN: MAKE HASTE SLOWLY Kikkoman has a rich and storied past. Few people in the U.S. realize that the brand has been making soy sauce for 350 years. From it's humble beginnings in feudal Japan to becoming the first Japanese brand to build a manufacturing plant in America, Kikkoman has always put quality and craftsmanship into everything they make. From a short documentary shot by Academy Award nominated director Lucy Walker, to a fully integrated digital campaign and product integration with Food Network's 'The Next Iron Chef,' we built a campaign that told this amazing story and helped show the difference between this classic brand and it's new, cheap competitors.