Ghost Recon: Wildlands

For the launch of Ghost Recon: Wildlands we worked with Ubisoft to define and target three different player audiences based on their gaming interests. We developed custom treatments leading to the launch trailer – each creatively adjusted to appeal to our three gamer segments. Because the game's key features included open world exploration, tactical combat and co-op gameplay, our data-driven approach helped Ubisoft build a campaign that maximized Wildland's appeal across different types of players.