Call of Duty Mobile: Launch

User acquisition at scale requires the development of many assets in order to identify creative angles that speak to an audience and drive performance results. Call of Duty is well know by gamers but for the launch of Call of Duty Mobile our job was to identify what messaging would bring traditional CoD fans into the mobile version of the game. Our Facebook team partnered with Activision and Vidsy to build a flight of launch assets with the goal to find the most compelling and effective creative messages.